The council has a stated mission of helping operators sell more charters, to more people, for more money, and under the direction of Executive Director Chris Riddell, supplies education, collateral and support to the motorcoach industry.  Bronwyn Wilson, President of IMG, said:  “The wealth of tools that the MMC has developed for the industry is impressive, and the education that Chris offers to companies’ industry wide and through his attendance at IMG meetings is tremendous. IMG members were key to the formation of the council in its infancy, and have continued over many years to have leadership positions in the Council”

“The Motorcoach Council is both excited and honored to be supported by the International Motorcoach Group (IMG)," Riddell said. “Their ongoing support shows us that we are headed in the right direction, and that our efforts are beginning to move the needle towards an industry equipped with amazing marketing tools and the knowledge of how to use them. IMG represents a group of professional operators, and the fact that they see the value in our efforts brings us great hope for the future. We are thrilled to see that many of these same operators are putting the principles we hold dear to work in their businesses and finding success. This is an exciting time in the history of the council and the motorcoach industry. We are thrilled to be a part of the change that is on the horizon, and we look forward to our continued participation with IMG, its members, and the entire motorcoach industry in North America.”